1)
Lears, T. J.
Jackson. Fables of Abundance: A Cultural History of Advertising in America.New
York: Basic, 1994. Print.
Ward, Lynd. Vertigo.
New York: Random House. 1937. “Print”.
Ware, Chris. Jimmy Corrigan: The Smartest Kid on
Earth. New York: Pantheon,
2000.Print.
Wepman,
Dennis. "Lynd Ward." American National Biography Online. N.p.,
Oct. 2008.
Web.24Nov. 2014
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Using the sources about I will attempt to make the
connection between Lynd Wards life and his use of advertising throughout
Vertigo, as it is a clear point he is trying to make since it offers some of
the very few words throughout. I will also use the history of advertising to
connect the importance of advertising in the history of America in general with
Jimmy Corrigan as another reference point, as vertigo and Jc do similar things
with regards to background.
2)
My argument is that advertising is paramount to the
history of America and how our society has been shaped. I may also tie this in
with my jimmy Corrigan revised essay on the alpha and beta male argument, as
advertising often has a very clear image of what a man should be like. Vertigo
is an important tie in because it offers another point in history/varied (or
not varied) view on what advertising means. Both Ware and Ward implement the
signs and such throughout the background. I intend to highlight their points
and show why it is important
3)
I want to begin my paper with the introduction, that
will show the connection between books and the reasons why they make
advertising out to be so key to the background of society, however, they really
want to make a point that it is in the forefront. The body of the essay will
then begin with the history of advertising, with me painting the picture of
what it means, including (possibly) some sociology and gendering aspects (to
tie into JC). It will then go to the bio of Ward to discuss why he feels so
strongly about advertising and what it does to society, which will finally
morph into Ware’s views to show how Wards coincide with his and Ware expands by
using it as a point for the alpha v beta male dynamic.
*** This argument is worth making because advertising is everywhere in
American society. It means, whether one realizes it or not, everything to our
lives. It determines how we dress, what we eat, even so much too how we sleep.
It paints an image of the way one should look, and often this ideal is
unattainable, which creates many social issues. Ware and Ward are profoundly
interested in this, despite making it part of the background. Yet, the
background is the point, we believe it is also in the background of our lives
while it really is not***
I like your last paragraph - it helps me a lot.
ReplyDeleteThe other thing which needs clarification for me is this: are you making an argument about advertising, which will use JC & Vertigo as sources, or are you making an argument about JC & Vertigo and how advertising is depicted in art?
I think you're making an argument about advertising which is simply using this two books as sources. That's ok, but it does have at least one potential problem - you need to find a specific way of approaching such a broad topic. So what are the *specific* ways in which Vertigo and JC can help us understanding advertising in America?
I think that's a question which has an answer, and that if you can find a reasonable answer for it - but your challenge here will likely be keeping the project narrow and specific enough to really work well.